Have you heard about the other narrative for Africa?
Southern Africa, as the name implies is a group of countries concentrated location-wise to the south of the continent. However, from an administrative point of view, regional blocs such as SADC even include countries that are much more centrally located on the continent such as the Democratic Republic of Congo (DRC) for example. Definitions aside, Southern Africa has also not been spared from the effects of the negative narrative that has been used over and over again to describe Africa. The continent has been referred to as the ‘Dark Continent’, yet it has produced some of the most brilliant minds on the planet. There are countless young people from the continent who have performed exceptionally in their endeavours. It is only a few however who manage to enrol at top American and European universities not because of lack of capability but because of meagre financial resources. There are many other brilliant young people who are left behind, unnoticed.
Due to the slow pace that development has taken on the African continent, we have not been able to effectively market our own narrative because we have not been successful at creating our own media machinery that can sell our continent in much positive light. Our story has for many years been told by others. It is thus time that we begin to set the record straight and admit that indeed our motherland is tormented with challenges. We are haunted by the problem of unemployment, and our healthcare systems overburdened by disease. Let us also boldly state that elsewhere in the world there are problems as well. When all is said and done, let us be quick to tell the positive narrative. That of investment opportunities, of our fertile lands and other natural resources, and how all this has the potential to transform the continent. Such is part and parcel of disseminating Southern Africa Information and elsewhere on the continent.
There are a lot of opportunities that exist in the region and on the continent in general and what is needed is to sufficiently package Southern Africa information in a positive narrative. We have been hearing the negative narrative for too long. Now is the time for Africa’s light to shine.
Daniel Pamushana (15 December 2016)